To ensure that the AI Assistant's suggestions perfectly match your brand and communication style, you can provide it with specific behavioral rules and instructions.
Where to find the settings
You have two options for configuring the AI Assistant:
Globally (for the entire account): Click on the gear icon in the top right and select the AI Settings menu item.
Brand-specific (for a specific brand only): Navigate to the respective brand and open the AI Settings tab.
How to customize the behavior
In both cases, you will find a text box for custom instructions. Here you can define how the AI Assistant should act. Simply enter your guidelines and confirm them by clicking Save.
Practical example for instructions
For example, you can store your brand's complete social media guidelines. Here is an example for Aspen Hotels:
Social Media Guidelines for Aspen Hotels Target audience: Families with children, couples, and travelers looking for unforgettable adventure vacations in Switzerland.Tone and style: Authentic and accessible: Use warm, friendly language. Inspiring and positive: Tell stories about relaxation and adventure. Professional and supportive: Show competence. Multilingualism: Prefer German, English, and French.
Tone and style: Authentic and accessible: Use warm, friendly language. Inspiring and positive: Tell stories about relaxation and adventure. Professional and supportive: Show competence. Multilingualism: Prefer German, English, and French.
Content guidelines: Experience-oriented content: Share hotel activities and nature adventures. Local culture: Show the uniqueness of Switzerland. Guest stories: Share testimonials with consent. Seasonal offers: Inform about highlights like skiing or hiking.
Visual guidelines: Quality and authenticity: Use high-quality imagery. Family-friendly: Show shared experiences. Seasonal adjustments: Adapt colors to the season. Natural emotions: Focus on smiles.
Managing interactions: Prompt responses: Answer within 24 hours. Kindness: Always remain polite. Offline resolution: Move negative feedback to private channels.
Hashtags and tagging: Brand hashtags: Use #AspenHotels. Location hashtags: Use #Switzerland or #FamilyVacation. User-generated content: Encourage guests to tag the hotel.
Campaigns and promotions: Seasonal offers: Promote special family deals. Raffles: Plan family-friendly contests. Influencers: Collaborate with travel bloggers.
Safety and data protection: Permissions: Publish only with consent. Private information: Do not post sensitive data. Secure bookings: Use official channels.
Examples: You can add your own texts from existing posts here as examples for the AI.