The editorial plan in Adhook shows you all activities, across all or selected brands. You can start creating posts & campaigns. You can also create other events or email campaigns.
The following describes the possibilities of the editorial plan.
Open editorial plan
You can find the editorial plan in your Adhook account in the navigation under "Planning". In the upper area, you can filter the activities displayed in the calendar, for example by status or brand.
To view the activities, you can choose between a weekly and a monthly view.
Work with posts
Created or imported posts are displayed in the calendar on the corresponding scheduled date. See Scheduling posts in the calendar for details on scheduling posts in the calendar.
Work with campaigns
Created or imported campaigns are displayed in the calendar at the corresponding scheduled date range. See Scheduling campaigns in the calendar for details on scheduling campaigns in the calendar.
Create other events
Follow these steps to add other events such as events, press releases, website content (e.g., new blog articles, website updates), or email campaigns to the editorial schedule:
Click on a desired tag or on the "+" symbol in the upper right corner
Select "Create another event
Choose an event type (e.g. press release)
Define a title and a start and end time
Describe the event (optional)
Upload attachments to the event (optional)
Save the event to display it in the calendar
You can use the number of created other events in individual reports, e.g. to visualize the development of the number of activities per month in a bar chart. To do this, create a widget in your report and select the data source "Include posts, campaigns, and data from other events" (see Create custom report).
Import other events automatically
Events such as events, offline campaigns, etc. are often managed in team calendars (e.g. Outlook or Google Calendar). Such calendar events can be automatically imported into the Adhook editorial plan. A corresponding integration via Zapier is available for this purpose.
Why should I record other events in Adhook?
Overall view: In addition to your social media posts/campaigns, you also see when new website content (blog articles or website updates) is planned.
Collaboration: You can share these activities with your entire organization or external partners.
Transparency: Everyone involved knows at all times which content has priority on which channels.
Pro-Tip: Set up quick access for other events
To make "Website Content" appear directly as an option in the editorial plan (between "Create post", "Create campaign", and "Create other event"), configure this in the Planning Settings (gear icon at the top right):
Define frequently used event types as Primary Activity Types to save clicks during daily planning.
You can also configure your own labels for activity types here.
ℹ️ Contact Adhook support to set up automatic import from Team Calendars.