Instead of promoting posts individually in a campaign, you can also create a campaign that automatically detects and promotes good performing content from your social media profiles.
Follow these steps to set up automatic promotion of posts in a campaign.
Create a campaign and select at least one social media advertising network (Facebook/Instagram, LinkedIn and/or Twitter)
Choose the target audience to which you want to present the promoted posts (see Define target audience )
In the "Advertisements" step, click "Automatically advertise posts" in the left side menu.
In the dialog you can set when a post should be promoted in this campaign and for how long. The following settings are available:
- Which posts should be promoted (platforms, post types)?
- How long should a post be promoted in the campaign (e.g. 3 days)?
- What is the maximum age of a post that can be promoted in the campaign (e.g. 14 days)?
- Filter posts so that, for example, only posts with a minimum number of organic interactions are promoted. You can also filter your posts by the post text (e.g. promote only posts that contain "blog" in the text)
- Select the placements in which the promoted post should be displayed.Click "Apply". You don't need to create any more ads or select posts manually.
Define a term with no end date and set a daily budget.
Activate the campaign to transfer it to the selected advertising accounts.
Adhook regularly checks whether posts can be promoted in the campaign according to your specifications. As soon as a post is suitable, it will be added to the campaign and you as the campaign creator will be informed via email.
After the defined duration of a post's promotion (e.g. 3 days), the post is automatically paused in the campaign.
If no post fits the defined criteria and thus no post is promoted during a period in the campaign, the defined daily budget is not used.
ℹ️ Automatic post promotion is supported for Facebook, Instagram, LinkedIn and Twitter.