Impressions

The total number of times the post is shown.

Range

The total number of people who have seen the post at least once.

Impressions (organic)

The organic (non-paid) number of times the post is shown.

Range (organic)

The number of people who have seen the post organically (not paid) at least once.

Impressions (paid)

The number of times the promoted post is displayed to the selected target audience.

Range (paid)

The number of people who have seen the advertised post at least once.

Clicks

All clicks on a post (organic as well as paid).

Reactions

Number of likes, emoji reactions, shares or comments.

Costs

The advertising costs during the time period to promote the post.