With campaign generation, you can prepare a campaign once and have it created automatically for selected brands (e.g. business locations). This way you can publish the campaign with minimal effort in the respective social media profiles of the brands and work with separate budgets per brand.
Proceed as follows to create a campaign generation:
- Click on "Automation" in the upper right corner and select "Generate Campaigns
- Create a new campaign generation via "Generate new campaign".
- Define a name for the generation and an advertising target. With the checkbox "Automatically activate generated campaigns" you can define that the generated campaigns are automatically transferred to the advertising accounts. If you deactivate this checkbox, the generated campaigns will be created as drafts. This way you can check them in detail and activate them individually.
- Select all brands (e.g. offices) for which you want to create campaigns.
- Define a target group. You can also work with templates here. You can use the target region of each brand individually (see Target regions settings per brand in the article Create brand ).
- Create the advertising material. The sender of the ad media is the social media profile stored on the brand (e.g. the Facebook page or the Instagram account). You can also work with variables here, e.g. to define the target link differently for each brand. Define variables on the brand and refer to them in the ad text modules via {{variableName}}. You can find more information about this in the article Create brand .
- Define the runtime for the campaigns.
- Define the budget of the campaign generation. Here you can see the corresponding distribution of the budget for the selected brands.
- Activate the generation to create the campaigns according to the specified information.
As long as you are working on the generation, the generation is in the "Draft" status. When everything is ready, you can activate the generation. This will create individual campaigns for the selected brands from your entries. You can find them as normal campaigns under "Campaigns".
Would you like to use review workflows for the generations so that they are checked by people before activation? Contact adhook support so that we can configure this for you.