Proceed as follows to analyze the results of a campaign:
- Open "Campaigns
- Search for the desired campaign (see Search for campaigns )
- Click on the "Results" button
You will now be shown the results of the campaign in the various deposited platforms.
Switch between the tabs to view the results from different angles. The following views of the data or tabs are available:
- Advertising networks
- Placements
- Target groups
- Ad groups (Google Ads)
- Keywords (Google Ads)
- Search queries (Google Ads)
- Regions (Facebook, Instagram & LinkedIn)
- Devices (Facebook, Instagram & LinkedIn)
- Age (Facebook & Instagram)
- Gender (Facebook & Instagram)
- Industries (LinkedIn)
- Fields of activity (LinkedIn)
- Job Title (LinkedIn)
- Employer (LinkedIn)
- Conversions
- Advertisements
See also Cheat Sheet Campaign Results for more information on metrics.