With the target group, you define to which persons your ads will be played within the campaign. Within the selected target group, the ad network tries to deliver the ads optimally according to your selected advertising goal.
You can save a created target group as a template to be able to reuse it later. Once you have templates to choose from, they will be displayed in the "Target Group" step. By selecting a target group template, the criteria of the template will be copied to your campaign and can be adjusted if necessary.
Range
Once you have selected enough criteria, you will see the reach of your target audience in the selected ad networks on the right side.
ℹ️ The reach for the social media advertising networks is displayed as the number of people. For Google Ads, the reach is shown as the number of Google searches per month.
Criteria
To select the target group, you have general criteria such as age to choose from, as well as specific options per platform. The following overview shows which criteria you can store in your adhook campaign.
General criteria
- Target regions (per platform)
- Location
- Place with radius
- Region
- Country
- ZIP CODE
- Target regions Exclusions (per platform)
- Target region orientation
- Language
- Age
- Gender
- Devices
Meta criteria (Facebook & Instagram)
You can use the following criteria for your Facebook & Instagram audience. Select the criteria in the tree on the left or search for a specific criterion. Click on the criterion to add it and recalculate the reach accordingly.
- Demographics
- Interests
- Behavior
- Exclusions
- Special ad category
- Custom & Lookalike Audiences
As soon as one of the selected criteria applies, the person is potentially part of your target group ("OR" link). Via "Narrow down target group" below the selected criteria, you can create criteria groups. At least one criterion of each criteria group created must apply for the person to potentially become part of your target group ("AND" link).
Google Ads criteria
You can use the following criteria for your target group in Google Ads. Search for a keyword to view it and other suggestions. If possible, statistics information about the keyword from the Google Ads Keyword Planner is displayed (e.g. competition or search volume). Click on the keyword to add it and recalculate the reach accordingly.
- Keywords
- Largely suitable
- Matching word group
- Exactly fit
- Keyword exclusions
- Custom & Lookalike Audiences
💡 Group your keywords into ad groups. Ad groups can be analyzed separately or paused/activated. You can also create ads separately for individual ad groups (see Create ad group ).
LinkedIn criteria
You can use the following criteria for your LinkedIn target group. Select the criteria on the left in the tree or search for a specific criterion. Click on the criterion to add it to the right and recalculate the reach accordingly.
- Industries
- Areas of activity
- Career stages
- Job Title
- Knowledge
- Degrees
- Employer
- Groups
- Interests
- Work experience
- Exclusions
- Custom & Lookalike Audiences
As soon as one of the selected criteria applies, the person is potentially part of your target group ("OR" link). Via "Narrow down target group" below the selected criteria, you can create criteria groups. At least one criterion of each criteria group created must apply for the person to potentially become part of your target group ("AND" link).
Twitter criteria
You can use the following criteria for your Twitter audience. Search for appropriate criteria to see suggestions. Click on the criterion to add it and recalculate the reach accordingly.
- Keywords
- Follower Lookalikes
- Exclusions
- Custom & Lookalike Audiences
TikTok criteria
You can use the following criteria for your target group on TikTok. Select the criteria on the left side of the tree or search for a specific criterion. Click on the criterion to add it and recalculate the reach accordingly.
- Interests
- Interactions with videos
- Interactions with Creators
- Hashtags
- Exclusions
- Custom & Lookalike Audiences