UTM parameters can be added to a link so that tools such as Google Analytics can evaluate where visitors come from (e.g. from which ad network, campaign or ad).

The following UTM parameters are automatically added by adhook to a link stored in an ad.

Source: Name of the advertising network

Medium: adhook

Campaign: Campaign name

Term: Language of the target group

Content: Name of the advertisement

Clicking on "UTM Parameters" below the link opens a dialog to customize the generation of the UTM parameters and to preview the link with UTM parameters.

ℹ️ If you manually add UTM parameters to your link, adhook will not add any additional UTM parameters, but will use the link 1:1 as you specified.

For Adobe Analytics, adhook can also automatically generate CID parameters. Contact adhook support if you want to use this.