Campaigns can be checked via review workflows & before activation or transfer to the advertising accounts. The following are some typical use cases:
4-eyes principle review by one or more review candidates
Multi-stage review (e.g. different departments/stakeholders reviewing the content one after the other)
Review of centrally prepared content by brands (e.g. business units or customers)
The review workflow for campaigns can be configured specifically on each brand. To do this, proceed as follows:
Click on the gear in the upper right corner and select "Brands".
Edit the desired brand
Switch to the "Advertising" tab
Configure the review workflow for this brand at "Review & Release". You can choose from the following options:
Release campaign once a candidate has given approval
Select one or more people as review candidates. A campaign is assigned to these individuals upon submission. Once a person releases the campaign, the campaign is activated.Release campaign once all candidates have approved
Select multiple people as review candidates. A campaign will be assigned to these people upon submission. Once all people have approved the campaign, the campaign will be activated.
For more complex review workflows, you can also configure the two options described above in additional steps. Activate the second/third step via the checkbox below the defined candidates. After that you can again use the options defined in step 4 to select review candidates.
Save the brand to activate the review workflow. All campaigns submitted from now on will be assigned to appropriate people according to the configuration.
ℹ️ At the end of the campaign creation, the campaign can be activated and thus transferred to the advertising accounts. Once a review workflow is stored, the campaign can only be "submitted for review". This starts the defined review workflow. Once this has been successfully completed, the campaign is activated.
Advanced requirements not described here can be covered via individual review workflows. Contact adhook support if you want to learn more about this.