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Define campaign budget

Andreas Schürmann
  • Updated

Define your budget as a runtime or daily budget depending on the selected runtime. You can divide the budget according to the platform. In addition, you have the following options for optimizing the bids.

Google Ads

  • Bidding strategy selection
    • Maximize clicks
    • Maximize conversions
    • Maximize conversion value
    • Target CPA
    • Target ROAS
    • Manual
  • Definition of the maximum bid (depending on the chosen strategy)

Meta (Facebook & Instagram)

  • Budget optimization at campaign or ad group level
  • Optimize ad delivery on landing page views or link clicks (only campaigns with "Traffic" advertising objective)

LinkedIn

  • Automatic bid
  • Highest bid per click
  • Highest bid per 1,000 impressions

Twitter

  • Automatic bid
  • Highest bid per click

TikTok

  • Automatic bid (according to selected advertising target)