Define your budget as a runtime or daily budget depending on the selected runtime. You can divide the budget according to the platform. In addition, you have the following options for optimizing the bids.
Google Ads
Bidding strategy selection
Maximize clicks
Maximize conversions
Maximize conversion value
Target CPA
Target ROAS
Manual
Definition of the maximum bid (depending on the chosen strategy)
Meta (Facebook & Instagram)
Budget optimization at campaign or ad group level
Optimize ad delivery on landing page views or link clicks (only campaigns with "Traffic" advertising objective)
Automatic bid
Highest bid per click
Highest bid per 1,000 impressions
X
Automatic bid
Highest bid per click
TikTok
Automatic bid (according to selected advertising target)