Impressions

The number of times the ads are displayed to the selected target group.

Range

The number of people who have seen the ads at least once.

Clicks

Clicks on your ad (e.g. on the button or your Facebook page).

Link clicks

The number of clicks on the advertised link to the website.

Costs

The advertising costs during the period.

Reactions

Number of likes, emoji reactions, shares or comments.

Cost per click CPC

Costs incurred per click on the ad.

Cost per link click

Costs incurred per click on the link advertised in the ad.

Click-through rate (CTR)

The ratio between impressions and clicks. The higher the click-through rate, the better the ads are received by the target group.

Video views

The number of times the videos in your ads were viewed by the target audience.

Video views 25% / 50% / 75% / 100%

The number of views of the videos at 25% / 50% / 75% / 100%.

Visitors (Google Analytics)

Number of visitors to the website.

New visitors (Google Analytics)

Number of website visitors who have never visited this page before.

Session duration (Google Analytics)

Average time spent on the site.

Pages / Session (Google Analytics)

Number of pages opened during the visit to the website
.