In the "Ads" step you can create the ads for your campaign. The following formats are available.
- Text ads (Google Ads)
- Image ads (Facebook, Instagram, LinkedIn, Twitter, Google Ads)
- Video ads (Facebook, Instagram, LinkedIn, Twitter, TikTok)
- Carousel ads (Facebook, Instagram, LinkedIn)
- Create ads from posts (Facebook, Instagram, LinkedIn, Twitter)
Depending on the ad format, you have different options for design. On the left side menu you can create new ads, copy or remove existing ones.
Preview
Once you have defined enough details about the ad, a preview of the ad in the selected placements will be displayed on the right.
ℹ️ The previews for Facebook, Instagram, Twitter & TikTok are provided directly by the platforms and displayed on the right. The preview for LinkedIn as well as Google Ads is provided by adhook.
When previewing Facebook & Instagram ads, you may see a "cookie" screen that needs to be confirmed each time you preview your ads. Make sure you are logged in to Facebook in the browser so that the cookie confirmation is no longer displayed.
Placements
Each ad network offers different placements where your ads can be displayed. When you create your ads, choose which placements you want to use.
UTM parameters
UTM parameters can be added to a link so that tools such as Google Analytics can evaluate where visitors come from (e.g. from which ad network, campaign or ad).
The following UTM parameters are automatically added to a link in an ad by adhook. You can read more about this in the article UTM parameters .