In the last step of the post creation, you have the option to promote the post. After publishing the post, adhook creates a "boosting" based on your information to increase the reach of the post. You can do this as follows.
ℹ️ A paid activity is called a "campaign" in adhook. You can find the details and results of your Post Boostings in adhook under "Campaigns".
Enable Post promotion
Activate the "Promote post" checkbox to create a boosting from the post. The corresponding settings options will now be displayed.
Once the post has been published, adhook will create a campaign from your information to promote the post. You will be informed about the start, progress and completion of the campaign via email. Under "Campaigns" you will find the created campaign and can adjust it if necessary or analyze the results in detail.
ℹ️ Posts from personal profiles cannot be promoted.
ℹ️ You can consider the application directly within the post planning/preparation and store it accordingly in the post. The campaign for creating the Post Boosting will be created automatically as soon as the post is published.
Select advertising target
Choose a goal that you want to achieve by promoting the post. The delivery of the boosting will be aligned and automatically optimized based on the selected advertising goal. You can choose between the following ad targets:
- Reach : The article is played out to as many users as possible so that it is seen.
- Engagement : The post is played to users who particularly like to interact with your post.
- Video views: The post is played to users who watch the video of the post for a particularly long time.
- Link clicks : Your post will be shown to users who are most likely to visit the link in the post.
Select target group
Your advertised post is only played to people in the selected target group. Target groups are available to you for which corresponding criteria are stored for the respective platforms (e.g. age, education, interests, industries, etc.). These are automatically adapted to your target region.
Below the selected target group, the reach in the individual platforms is displayed.
ℹ️ You don't have a target group to choose from or you want to create a new target group? Create a new target group template via "Templates" - "Target group templates", which you can then select when promoting the post (see Create new target group template ).
Select placements
Each platform has different options where your sponsored post can be displayed (placements). Select all the placements you want to use. The recommended placements are already selected.
Choose term and budget
Define how long your post should be advertised in the selected target group and at what budget. The recommended duration and a corresponding budget are already predefined.
Advanced settings
You have the following advanced settings at your disposal, which you can adjust if necessary. The pre-selected settings are recommendations from adhook.
Campaign name
You can give the boosting a custom name to make it easier to find in adhook. By default, adhook creates the name of the boosting based on the post text.
Facebook & Instagram ad groups
The ads of a campaign are divided into so-called "ad groups". By default, an ad group is created for your boosting, which includes the Facebook and, if available, the Instagram post. You can define here if the Facebook & Instagram post should be created in separate ad groups. This is mandatory if you want to split the budget between the promoted Facebook & Instagram post (see "Facebook & Instagram Budget Optimization").
Facebook & Instagram Budget Optimization
We recommend using the boosting budget across all selected placements and optimizing based on the selected advertising goal. This is the default setting in ahdook. You can also set here that the budget should be distributed evenly among the ad groups. This way, the Facebook and Instagram placements will each receive 50% of the specified budget.